As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen
Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more important customers are sick and tired of inefficient interactions that don’t feel personal. We’re better than that and they know it. Companies have to deliver an amazing experience that’s seamless and connected from start to finish. When we talk about customer experience, we all lean back in our chairs and give marketing the evil eye. But we have a lot of ducks to get in a row, not just marketing, before we can do something that’s interesting, unique and actually helpful. I read an article in AdAge in which the author pointed out how important it is to get to the
