Four Things B2B Sales Can Do To Deliver Customer Experience
Sales plays a vital role in the delivery of customer experience. Here are four things they can do to ensure they continually delight their
Why Not To Focus On Marketing & Sales Alignment In 2019
Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to ad
What Does The Future Hold In 2019?
A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li
Understanding How, When and Why Customers Buy
Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By under
3 Ways Customer Experience Differs From Customer Service
There is no doubt that organizations should invest and look to continually provide great customer support. However, do not be fooled into th
Moving From Customers to Brand Advocates
According to a Walker study, customer experience will overtake price and product as the key brand differentiator and Temkin Group research s
Why Customer Experience Is Failing
A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar
Customer Experience Is A Team Sport
Given this high level of importance many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experi
Three Things B2B CMOs Can Do To Make The Most Of 2018
With the new year upon us, CMOs need to focus on some key areas in order to have a positive business impact
Top Challenges CMOs Must Overcome To Be Successful In 2018
...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some k
