A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some k

As a means of delivering on the promise of customer experience, many organizations are tapping the CMO to lead the charge. This fundamentall

Content marketing is a key component for any customer experience strategy and while the overwhelming majority of B2B organizations are produ

A good number of B2B organizations have defined customer personas and profiles. However, the question that must be asked is how were these p

Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the c

Below are a few reasons why rather than assume the content marketing role, sales teams would be best served to work in a collaborative fashi

But what most of those marketers don’t realize is that three steps often are faster than one. In other words, when you help prospects discov

Due to the continual change in B2B buying, B2B marketers certainly have their hands full with the design and implementation of demand genera

Defining and creating a great customer experience is more than just delivering on content that is relevant and engaging. In fact, if your co