A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li

Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By under

According to a Walker study, customer experience will overtake price and product as the key brand differentiator and Temkin Group research s

A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar

Given this high level of importance many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experi

With the new year upon us, CMOs need to focus on some key areas in order to have a positive business impact

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some k

Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more...

While the majority of organizations have their sights set on delivering customer experience, the task of implementing the focus largely fall

For B2B brands that are looking to gain a competitive advantage by delivering customer experience, they need to focus less on the success of