Sales plays a vital role in the delivery of customer experience. Here are four things they can do to ensure they continually delight their

A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li

Photo credit: Pixaby Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small...

There is no doubt that organizations should invest and look to continually provide great customer support. However, do not be fooled into th

According to a Walker study, customer experience will overtake price and product as the key brand differentiator and Temkin Group research s

A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar

With the new year upon us, CMOs need to focus on some key areas in order to have a positive business impact

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some k

As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen

Businesses have been after a complete and seamless digital experience since the day “digital” came about. This keeps getting more...