Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to ad

A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li

Once we understand what influences how people make decisions, we can look at how they rationalize the decisions they end up making. By under

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some k

As a means of delivering on the promise of customer experience, many organizations are tapping the CMO to lead the charge. This fundamentall

Customer experience begins with an organization’s people. If employees are not mobilized around this initiative, no amount of technology, ap