Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to ad

A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li

A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and des

These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. Howe