Why Not To Focus On Marketing & Sales Alignment In 2019
Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to ad
What Does The Future Hold In 2019?
A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all li
Why Customer Experience Is Failing
A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar
Overcoming Data Obstacles To Deliver On Customer Experience
According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and des
Taking A Customer Centric Approach To Marketing Technology
These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. Howe
