Why Not To Focus On Marketing & Sales Alignment In 2019
Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to ad
Why Customer Experience Is Failing
A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The ar
Taking A Customer Centric Approach To Marketing Technology
These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. Howe
