January 10, 2019

Marketing and sales alignment is not a symptom of a greater problem and when organizations focus on the symptom, they miss opportunity to address core problems that impact the business.

December 19, 2018

A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all listed here in this infographic

February 15, 2018

A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The article, written by Bob Thompson goes on to detail various issues most organizations experience that prevent them from achieving cu...

December 6, 2017

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some key challenges.

June 28, 2017

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data analytics effort enables us to deliver a superior customer experience.” While this should come as no surpri...

May 23, 2017

These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments

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December 16, 2019

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