Given this high level of importance many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experience and are doing so amidst a continual change in their B2B buyers and customers.
A good number of B2B organizations have defined customer personas and profiles. However, the question that must be asked is how were these profiles were developed? While many organizations have taken the step to document, the downside is in may cases the entirety of th...
For B2B brands that are looking to gain a competitive advantage by delivering customer experience, they need to focus less on the success of their customers and begin to focus on how they can help their customers improve, according to research from CEB, now Gartner.
Below are a few reasons why rather than assume the content marketing role, sales teams would be best served to work in a collaborative fashion with their marketing teams in developing content rather than trying to forge ahead on their own.
This is not to say we need to push against our customers and what they need, but by educating our customers, we can properly set an expectation, meet the expectation and thus provide an excellent customer experience.