December 6, 2017

...If CMOs are going to make good on these promises (there are others, but these were the most common), then they must first overcome some key challenges.

October 17, 2017

As a means of delivering on the promise of customer experience, many organizations are tapping the CMO to lead the charge. This fundamentally changes the role of the CMO who, if indeed is responsible for customer experience, now also wears the hat of the Chief Customer...

October 2, 2017

Content marketing is a key component for any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive. In looking at this year’s study there are some thou...

August 14, 2017

Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum. However, many myths abound with demand generation, which are making it harder for B2B marketers to h...

May 23, 2017

These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments

But what most of those marketers don’t realize is that three steps often are faster than one. In other words, when you help prospects discover information that loosens their own status quo, that gets them to build a foundation of need and interest, you’ll convert far m...

February 24, 2017

Defining and creating a great customer experience is more than just delivering on content that is relevant and engaging. In fact, if your content accomplishes those things, then the delivery of your product and service and the support of your customers better be equal...

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