January 3, 2018

With the new year upon us, CMOs need to focus on some key areas in order to have a positive business impact

September 5, 2017

While the majority of organizations have their sights set on delivering customer experience, the task of implementing the focus largely falls to role of the already overburdened CMO. To be effective in implementing a customer experience strategy, there are still major...

June 28, 2017

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data analytics effort enables us to deliver a superior customer experience.” While this should come as no surpri...

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December 16, 2019

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