September 5, 2017

While the majority of organizations have their sights set on delivering customer experience, the task of implementing the focus largely falls to role of the already overburdened CMO. To be effective in implementing a customer experience strategy, there are still major...

June 28, 2017

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data analytics effort enables us to deliver a superior customer experience.” While this should come as no surpri...

June 6, 2017

Last week I, along with many others was asked by DemandGen Report to give my insights into the newly revealed SiriusDecisions Waterfall. Given the length of the article, DemandGen Report was not able to publish my full editorial, so I am posting it here on the Customer...

April 3, 2017

There are many challenges an organization will face when looking to deliver customer experience and perhaps one of the biggest is that of organizational alignment. Many companies today have organizational silos, which may be effective for internal management, but poses...

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