February 15, 2018

A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The article, written by Bob Thompson goes on to detail various issues most organizations experience that prevent them from achieving cu...

January 15, 2018

Given this high level of importance many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experience and are doing so amidst a continual change in their B2B buyers and customers.

September 5, 2017

While the majority of organizations have their sights set on delivering customer experience, the task of implementing the focus largely falls to role of the already overburdened CMO. To be effective in implementing a customer experience strategy, there are still major...

June 28, 2017

According to a Forbes Insight Study, Data Elevates The Customer Experience, 52% of corporate executives state having “a well defined and designed enterprise data analytics effort enables us to deliver a superior customer experience.” While this should come as no surpri...

March 14, 2017

Understanding why your customers have such an indifference to your brand can be as valuable as understanding why a certain percentage of your customers are detractors. It has been said that the opposite of love is not hate, but indifference. Hate and love are both emot...

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