December 19, 2018

A few weeks ago PAN communications asked 19 marketing influencers to provide their predictions for what lies ahead in 2019 - they are all listed here in this infographic

August 14, 2017

Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum. However, many myths abound with demand generation, which are making it harder for B2B marketers to h...

May 23, 2017

These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments

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December 16, 2019

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