April 19, 2018

According to a Walker study, customer experience will overtake price and product as the key brand differentiator and Temkin Group research shows that 86% of customers will re-purchase based on a good customer experience versus the lowly 13% who say they will after a ba...

October 17, 2017

As a means of delivering on the promise of customer experience, many organizations are tapping the CMO to lead the charge. This fundamentally changes the role of the CMO who, if indeed is responsible for customer experience, now also wears the hat of the Chief Customer...

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December 16, 2019

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