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VisumCx Executive Consultants are some of the leading CEOs and executives that have been in the trenches and led companies. With more than 75 years of combined experience, our Executive Consultants bring a unique perspective to solving client challenges and enable VisumCx to offer a full suite of services to our clients.  

John Common is an insightful and creative leader with a passion for connecting strategies to real-world revenue programs that deliver measurable results. He brings over 15 years of experience working at the intersection of technology, digital media, and strategy in senior executive, marketing, sales, and business development roles.

John's entire career has been focused on creating profitable revenue growth for technology and service companies—from both inside the org chart and as an agency partner. He has grown revenue, increased engagement and improved customer experience for well-known and soon-to-be-known brands across a variety of industries including technology, software, healthcare, telecom, digital media, interactive advertising, online and traditional retail, data storage and financial services.

John Common 

Erika Goldwater is a demand generation marketing and PR maven who has helped leading organizations drive demand, integrate strategic initiatives and revenue, globally.  With 20 years of experience, she excels in building brands, establishing a voice for her clients and establishing world-class marketing for organizations.


Erika has worked with small start-ups and global enterprises, and still enjoys uncovering the buyer insights that drive real revenue. As a CIPP/US, Goldwater has an eye on privacy and data regulations to help global teams drive optimum results across multiple channels.

Erika Goldwater

Tracy Thayne

Tracy Thayne

Tracy Thayne is an expert in demand marketing who partners with CEOs, executives and entrepreneurs to grow their brands, businesses and revenues. After spending over 20 years gaining first-hand experience across all marketing disciplines and in some of the world’s largest companies, Tracy knows how to grow a loyal customer base and maximize revenue through marketing and sales transformation.

Tracy works with businesses from the Silicon Slopes to Silicon Valley, helping them understand how their buyers tick - what challenges them and excites them, the experiences they cherish and partnerships they seek. Thayne consistently partners with business leaders to help them achieve their growth and revenue objectives.  

Mona Lolas is an accomplished global sales and marketing executive with over 25 years of experience. She has international exposure in conducting business in Australia, APAC Regional and global roles working in vendors and blue-chip companies. 

Mona has built new lines of business, bringing new products to market and establishing vendor’s presence in the Asia Pacific region. She holds extensive experience in go-to-market plans that directly support business growth objectives and drive significant and measurable ROI - increasing demand, driving sales, and positively impacting brand equity.

Mona Lolas

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