Who we Are

What We Do

 
We Are Passionate About Helping Our Clients Grow

VisumCx was founded by Carlos Hidalgo a 25-year+ business veteran, CEO and expert in marketing & sales growth strategies. 

Carlos has vast experience in both leading organizations and collaborating with executives and their teams on growth strategies, organizational challenges, and corporate change management.

 

Our clients include the Fortune 50 and startups who work in manufacturing, high-tech, financial services, professional services, and healthcare verticals. 

VisumCx does not look to "consult" with our clients; rather we partner with our clients to bring our years of experience and insight to make them better at what they do, help them achieve their growth goals and ensure their teams have the right skills and knowledge to excel in their roles. 

If you are interested in learning more about how our collaborative approach can help your organization or you as an individual please email us or fill out the form below. 

How We Help Our Clients
Fractional CMO

Experienced marketing leadership is essential for high-growth organizations. We provide all of the leadership you would expect from a full-time CMO at a fraction of the cost.

 

From defining a go-to-market strategy, building a team, creating a budget, and working together with other company executives to achieve short and long-term business objectives. However, not all organizations need or can afford a full-time Chief Marketing Officer (CMO). Our fractional CMO services provide you with experience and expertise to ensure you can ramp up your marketing team and transition to a full-time CMO when ready. 

 

Marketing Strategy

The role of marketing in B2B organizations has changed dramatically. What was once looked at as a cost center, is now being looked at as a revenue driver. How marketing departments make that change can be challenging and we are here to help. With over 25 years of B2B and non-profit marketing experience, we help our clients improve their marketing in a variety of ways including:

  • Demand Generation Strategy: Understanding your buyers and the path they take to purchase is key to developing an "always-on" demand generation engine. We take a buyer-centric approach that aligns your content and process to ensure that buyers are highly qualified and sales conversion rates improve, which results in improved marketing contribution to revenue.

  • Branding Strategy: Your brand is the identity of your organization. Knowing how to develop your brand, define the brand elements and ensure it is understood not only by your customers but by everyone in your organization is critical. We not only will develop your brand strategy, but we will also ensure your employees know their role in living it out. 

  • Content Marketing Strategy: You do not need more content. You need content that is relevant and contextual to your buyers and customers. We work with our clients to define their content mission statement and develop content that tells the right story in the right context to those you are looking to reach. We don't stop at strategy. We also work with our clients to create and design the content that is needed in order to make the strategy come to life. 

  • Organizational Design: Maximizing the effectiveness of your employees is key. We work with CMOs and heads of marketing to ensure their organization is designed for maximum effectiveness. Our organizational blueprint outlines the various roles you need, the descriptions of each role, and the optimal reporting structures so you can get the most from your department and ensure quality at every marketing touchpoint. 

  • Customer Experience Strategy & Design: Your customers demand a great experience from your brand. It is now the biggest deciding factor over price and product and it is much more than good customer service. We work with our clients to design and implement customer experience strategies to ensure your customers are delighted with every interaction. Our engagements include customer journey maps, aligning employees with each stage of the journey, and defining what the customers want and need with every engagement. 

Growth Advisory Services

The African proverb says, "If you want to go slow, go alone . . . if you want to go fast, go together."

 

We "go together" with our clients. We provide insights, experience, and practical knowledge to identify growth opportunities so our clients can improve their business and get better results from their teams and investments.

  • Identifying New Routes to Market: Many times, executive teams cannot see what is right there in front of them.  We bring our years of experience and knowledge to identify areas of corporate growth, define new audience segments and even design a go-to-market approach that can help organizations grow revenue and their client base.

  • Cultural & Team Assessments: As Drucker once said, "Culture eats strategy for breakfast". Ensuring you have the right teams with the right cultural mindset is key to business growth and success.  We are experts in assessing corporate cultures and helping develop cultures that not engage employees, but make them more productive and happy which will have an impact on the bottom line.

  • Organizational Alignment: Far too many companies operate in silos with one department not having any understanding of what the other is doing. Not only does this cause internal frustration, but it reduces the opportunity to innovate and can potentially cost an organization a considerable amount.  We work with your organization to identify organizational silos, deconstruct them and ensure alignment for maximum effectiveness.

Beyond our assessments and alignment work, we collaborate with our clients through any change management that may be necessary to implement the changes that will be required. In essence, we ensure that none of our clients go it alone.

Executive Advisory Services

Sometimes what you really need is a sounding board and a fresh perspective. We work alongside executives and their teams to be problem solvers.  Given our "outside-in" perspective, we are able to bring new ideas, and see things a bit more clearly which allows us to ask the right questions and give practical insight and answers.

We take the time to establish a strong rapport with all of our executives while working with them so they can realize their personal goals, solve complex problems and achieve the personal growth that they desire including:

  • Leadership Development & Coaching: There is a fundamental difference between being a boss and being a leader. We work with individual executives to help identify their strengths and weaknesses in leadership and coach them along the way so they can be better leaders and grow as executives.

  • Ongoing Advisory: It can be lonely at the top. From dealing with a team member who is not performing, trying to work across different departments to thinking through downsizing or expansion, executives need people with experience and expertise they can turn to as they work through their day-to-day challenges.  We fill that role, by establishing a regular cadence with our executive clients, getting to the root of the issue, and leading them to practical and growth-focused solutions.